MISSION STATEMENT
At Azria Capital Group, we carry forward the legacy of the generations before us — visionaries who built with heart, creativity, strategy, and fearlessness.
We lead with the same spirit of purpose, investing in timeless brands, transformative ventures, innovative industries and real estate that shapes communities. We bring a generational perspective to capital—one that values integrity, design, and lasting impact.
Our mission is to preserve what The Azria Family has built, expand upon it with intention, and build a future defined by beauty, trust, and generational growth.
INVESTMENTS
STRATEGY
Rooted in Legacy. Driven by Vision.
At Azria Capital Group, we inherit more than a name—we inherit a philosophy of beauty, boldness, and business acumen. Founded by the next generation of “Azria” our investment approach blends creative instinct with disciplined stewardship.
We focus on building long-term value through a diversified portfolio of consumer brands, licensing, real estate assets, and private investments that reflect our family’s deep appreciation for design, innovation, and enduring impact.
ALIGNMENT
At Azria Capital Group, our investment philosophy is rooted in alignment—we believe the most powerful growth happens when vision, values, and execution are in sync. We partner with value-driven entrepreneurs and industry leaders to accelerate growth, open transformative channels of distribution, and energize aligned visionaries to realize their full potential. Our focus spans high-impact sectors where brand, culture, and innovation intersect: Consumer Brands, Design-Driven Real Estate, Luxury Food & Emotional Wellness, AI & Tech, Culture-Driven Media, IP & Licensing, and Aviation. In each, we bring not only capital, but strategic insight, brand-building expertise, and the network to propel bold ideas into market-leading forces.
CORE PRINCIPLES
CURATED CAPITAL
We invest selectively, aligning with founders and partners who share our belief in timeless value, integrity, and cultural relevance.
ACTIVE OWNERSHIP
We go beyond capital. Whether in fashion, wellness, or real estate, we bring hands-on insight, creative storytelling, and operational excellence to every venture.
GENERATIONAL GROWTH
Our mandate is not quarterly—it’s generational. Every decision we make is designed to protect and grow the Azria legacy for decades to come.
Azria Capital Group is where creativity meets capital—and where legacy builds the future.
BRAND POWER
AZRIA
Max Azria, the visionary patriarch of our family, transformed a deep-rooted passion for slow, refined luxury living into fast-moving global powerhouses such as BCBGMAXAZRIA, Hervé Léger, and ultimately the Azria name itself—a brand in its own right.
Only an Azria can fuse artistry, discipline, and strategy to create billion-dollar brands that not only stand the test of time but redefine their industries. As Harvard research on brand power affirms, iconic brands shape consumer behavior, influence entire markets, and command loyalty that transcends trends. Our legacy proves this truth: with a strong, rooted vision and masterful execution, the Azria name is not just a brand—it is an industry-shaping force.
LICENSING
A cornerstone of the Azria family legacy has been building fashion brands strategically positioned for accelerated growth through licensing. From our heritage in global fashion to our current ventures, we understand the power of partnering with best-in-class licensees to bring distinct segments of a brand to life. We believe in the power of a brand to transform and redefine an industry, breaking rules and paving the way for innovation and surprising revenue advantages. Today, we continue to license and collaborate with visionary partners, ensuring each brand is developed with precision, creativity, and market expertise. This model not only drives collective vision but also maximizes brand potential, creating enduring success across categories and markets.
REAL ESTATE
Under the leadership of Danny Moizel, Max Azria’s real estate vision spanned from modular housing innovations like “Hope on Alvarado” to his iconic Holmby Hills trophy estate. Guided by his belief, “I’m very visionary, very big picture,” Azria transformed properties into statements of creativity and value. As developer Akira Mori said, “In the real estate business, we must continually reinvent ourselves,” a principle embedded in Azria Capital Group’s approach to retail, commercial, and residential investments.
RESIDENTIAL REAL ESTATE
Max Azria redefined residential real estate by seamlessly blending luxury, design, and visionary lifestyle across iconic locations—from the exclusive shores of Fisher Island and the glamour of Beverly Hills to the historic elegance of Parisian hôtels particuliers and his masterpiece, Maison du Soleil. With an instinct for creating trophy designer homes, Max set new standards for sophisticated living that go beyond architecture to embody artistry and personal expression. His pioneering approach transformed residential real estate into immersive experiences where every detail tells a story, inspiring a new era of luxury homes that are as culturally rich as they are visually stunning. Through these signature properties, Azria not only set trends but elevated the very concept of what a residence can be.
MODULAR REAL ESTATE
Azria Capital Group is redefining the future of housing through modular innovation—delivering scalable, design-forward solutions that meet modern demands for speed, sustainability, and affordability. Inspired by pioneering developments like Hope on Alvarado in Los Angeles, Azria Home has emerged as a market leader in the modular space under the exceptional leadership of Danny Moizel. With a proven track record as one of LA’s most dynamic developers and a visionary in large-scale retail deployment, Moizel also leads Utopia, the Los Angeles–based powerhouse development group known for its groundbreaking projects and cultural impact. Leveraging decades of development expertise and a passion for architectural ingenuity, Azria Capital Group is driving the modular movement into its next phase—where beauty, efficiency, and livability meet.
PHILANTHROPY
AZRIA LEGACY
Philanthropy
Azria Capital Group is committed to philanthropy that empowers women, supports creative education, advances mental wellness, cancer research and strengthens Jewish life. Our giving reflects family values and Jewish morals of compassion, creativity, and purpose-driven impact. As longtime colleague of patriarch Max Azria, Paul Guez, recalled, “He was probably one of the most generous persons I knew. On top of that, every Friday night he had an open‑house Shabbat for anybody. Anybody could go there for dinner and have a good time. It was on average 60 people every Friday, for years.” This spirit of generosity continues to inspire our philanthropic mission today.
NEWS & INSIGHTS
FOR IMMEDIATE RELEASE
August 2025
AZRIA CAPITAL GROUP LAUNCHES: NEXT-GENERATION INVESTMENT HOUSE FROM THE ICONIC AZRIA FAMILY
MIAMI, FL — Today marks the official launch of Azria Capital Group, a new investment platform bringing the visionary legacy of the Azria family into a dynamic future of consumer brands, intellectual property, AI & technology, and design-driven real estate.
The Azria name has long been synonymous with creativity, innovation, and global influence. Max Azria, founder of BCBGMAXAZRIA, revolutionized American fashion by building one of the world’s most recognizable lifestyle brands—spanning over 20 categories and sold in more than 50 countries. His brother, Serge Azria, built and scaled contemporary apparel powerhouses such as Joie, Equipment, and Current/Elliott, shaping the premium fashion landscape for decades.
Now, the next generation of Azrias is carrying that spirit of originality and entrepreneurship into a new era of capital investment. With a multi-disciplinary approach and an instinct for spotting cultural shifts early, Azria Capital Group will focus on:
Consumer Brands & IP — Building, acquiring, and revitalizing brands with enduring cultural relevance.
AI & Technology — Backing tools, platforms, and innovations shaping the next wave of commerce and human connection.
Design-Driven Real Estate — Creating high-value, lifestyle-led properties inspired by the Azria tradition of merging art, architecture, and living.
"Just as the Azria family transformed fashion by anticipating how people wanted to live and express themselves, we see the same opportunity today across industries where culture, design, and technology meet," said Danny Moizel, Managing Partner of Azria Capital Group.
In an investment climate increasingly defined by generational shifts, Bloomberg recently spotlighted how “the heirs to some of the world’s most influential business empires are reimagining capital for a new economy—combining legacy credibility with disruptive thinking.” Azria Capital Group embodies this movement, pairing the proven execution of a family that built multi-billion-dollar fashion enterprises with a fresh lens for tomorrow’s opportunities.
The firm is now actively exploring strategic partnerships and co-investments with aligned investors, visionaries, and brand founders.
About Azria Capital Group
Founded in 2025, Azria Capital Group is a multi-sector investment firm led by members of the Azria family, renowned for their global impact in fashion, design, and lifestyle branding. Headquartered in Miami, the firm invests in consumer brands, intellectual property, AI & technology, and design-led real estate projects worldwide.
Media Contact:
admin@azriacapitalgroup.com
www.azriacapitalgroup.com
LEADERSHIP
LEADERSHIP
Co-Founders
Joyce Azria & Michael Azria
Advisor
Serge Azria
Director of Real Estate & Property Development
Danny Moizel
Operations Manager
Chloe Azria
